Do SugarBearHair Vitamins Really Work?

A few years ago, it seemed like every celebrity and influencer was promoting SugarBearHair vitamins on their Instagram pages. These baby blue gummies were marketed as an easy and delicious way to make your hair longer, stronger, and more luscious. But do these vitamins really live up to their claims?

Let's begin with the promises SugarBearHair makes to its customers. According to their website, these gummy vitamins are "formulated with essential hair-friendly vitamins like biotin, folic acid, and Vitamin D." They are flavored with "natural berries" to supposedly taste better than other gummy vitamins on the market. The company says that their vitamins "do not contain hormones so [they] will not affect your facial or body hair" and claims the product does not contain gelatin, dairy, or gluten. They also note that customers should expect "no side effects" when taking these gummies, although they say that people under the age of 13 should speak to a doctor before trying them.

As with many vitamins and supplements, SugarBearHair vitamins are not FDA-approved. The company does not cite any studies to back up its product claims. These vitamins contain a mix of vitamins, minerals, berries, coconut oil, and sugar, as well as a handful of other ingredients (via Best Health).

According to the SugarBearHair website, thousands of people have found success with hair growth after taking these gummies. However, positive reviews don't hold as much weight as they may seem to. There's not a lot of evidence that any vitamin can significantly improve your health. "From a clinical POV, there's really not enough data to support taking multivitamins for better hair, skin, and nails unless you know you're deficient in one (or all) of the nutrients found in SugarBearHair," Jaclyn London, MS, RD, CDN, told Good Housekeeping.

The lack of FDA approval also raises eyebrows. While this doesn't necessarily mean these gummies contain harmful ingredients, it does mean that consumers can't be 100% confident about the safety and efficacy of the product. "We have no way of knowing if what you think you're taking is exactly what's in the bottle, since there's no regulation surrounding the ingredients and supply chain," London said.

Even if these vitamins seem to work for some people, they come with a hefty price tag. A one-month supply costs $30 and the company encourages people to take the gummies for three to six months before expecting the best results (via Sugarbearhair). That means you're looking at a $90 to $180 investment for a product that contains pretty standard ingredients. You'll get similar results by eating a well-balanced diet focusing on foods that contain vitamins known to help with hair growth like salmon, spinach, and pumpkin.