Where Is Squatty Potty From Shark Tank Season 6 Today?
Dynamic mother-and-son duo Bobby Edwards and Judy Edwards confidently walked out onto the "Shark Tank" season 6 stage to pitch the Squatty Potty, a simple yet effective product promoted to help users "do their business" (via Shark Tank Global). Although the Sharks couldn't help but let out a few initial giggles, the Squatty Potty was far from a stinky idea. In their first year of business, Bobby announced that the company had made $1 million in sales. With nowhere to go but up, the entrepreneurs were asking for a $350,000 investment in exchange for 5% of Squatty Potty.
With the Squatty Potty already raking in revenue, the Sharks wanted to know what such a large investment would be used for. In addition to expanding into the retail space, Bobby explained that they had their eye on FDA Compliance and medical reimbursement coverage, two projects for which they would need additional funding. The entrepreneurs stated they wanted to take Squatty Potty from infomercial status to being acknowledged as legitimate medical equipment to help relieve constipation and other common colon issues. Placed at the base of the toilet, the foot stool-like product raises the user's knees, putting the body in a squat position. Unlike when sitting on a toilet, this allows for optimal muscle relaxation for stool to move more easily through the colon. But did the Sharks ultimately poo-poo the idea?
What happened to Squatty Potty after Shark Tank?
Although Robert Herjavec, Mark Cuban, and Barbara Corcoran promptly bowed out, Kevin O'Leary and Lori Greiner proposed a deal of $350,000 in exchange for a 10% stake in the company (via Shark Tank Global). While Bobby was initially resistant to giving up an additional 5%, he eventually relented and accepted Greiner's offer, walking away with unshakable certainty that Squatty Potty would now resonate with a wider audience.
In the years since the episode aired, both Judy and Bobby have been featured in a number of podcast interviews, including FUMS, Enterprise Podcast Network, and The Pitch Queen — during which a now-retired Judy revealed that she still sits on the board of directors. In a 2020 "Shark Tank" update video, the entrepreneurs shared that Squatty Potty was now being sold in over 20 major retailers, and had grown into an international multi-million-dollar company, having made $175 million in sales since their "Shark Tank" days. In light of Judy stepping back from Squatty Potty, the company made a multi-million-dollar partnership deal in exchange for 50% of Squatty Potty, a partnership that has allowed Squatty Potty to significantly expand its product line. But is the company still thriving in 2024?
Squatty Potty doesn't appear to be going anywhere anytime soon
Squatty Potty has come a long way from the original, plain white, plastic model showcased on "Shark Tank." The product is now available in a variety of patterns and colors, from peach to buttercream, taupe, galaxy blue, and more (via Squatty Potty). The company has also since come out with a bamboo Squatty Potty model, as well as those that are foldable, height-adjustable, or travel-friendly. What's more, kids now have their choice of pet-themed or SpongeBob Squarepants-themed Squatty Potty products. The company also sells various toilet accessories and aromatherapy sprays to help take care of those rotten-egg-smelling poops, although several of these products are presently marked as sold out on the website.
Squatty Potty has also recently dipped its toe in the entertainment industry, announcing in 2023 that they had teamed up with filmmaker Anna Rose Moore in sponsoring the making of her toilet-trouble-themed short film, which earned a number of film festival selections. Additionally, in early 2024, Squatty Potty blasted their 20% off promotional code in partnership with TV reality star and podcaster Steve-O. With just shy of 31,000 followers on Instagram, Squatty Potty remains active on social media, posting various comedic reels and internet commercials, one of which took home the gold for the American Advertising Awards' 2024 title of Best Internet Commercial in the Film, Video and Sound category. (Although hilarious, fair warning: Squatty Potty's videos may not be suited for those with queasy stomachs.)